Brand Engagement Specialist

3 days ago


Hong Kong, Central and Western District, Hong Kong SAR China DFS Group Ltd Full time
Responsibilities

As a Brand Engagement Specialist, you will be responsible for developing and implementing brand strategies, managing marketing campaigns, and engaging with our target audience to enhance brand awareness and sales.

You will work closely with internal teams and external agencies to create compelling content and promotional materials that align with DFS brand guidelines and resonate with our target audience.

  • Develop and execute comprehensive marketing plans to increase brand awareness, market share, and sales within the luxury travel retail market.
  • Collaborate with stakeholders to build strong relationships and gather feedback for continuous improvement.
  • Monitor and analyze campaign performance metrics to optimize strategies and achieve marketing objectives.


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