Retail Brand and Event Manager

2 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Gaw Capital Full time

Job Description

We are seeking an experienced Marketing Manager to join our team. The successful candidate will be responsible for planning and executing marketing initiatives that drive business growth and improve customer engagement.

Key Responsibilities:

  • Marketing Event Planning: Plan and execute marketing events, including sales redemption programmes, opening events, in-mall events, seasonal decorations, and branding campaigns.
  • Sales Growth Strategies: Develop and implement strategies to improve market offerings and brand proposition, maximising sales potential of individual tenants and increasing traffic flow across the shopping centres.
  • Agency Management: Identify, assess, and select suitable design and creative marketing agencies for projects, and professionally manage relationships and execution workflows.
  • Marketing Performance Analysis: Measure, monitor, and analyse the impact of marketing activities to ensure positive brand awareness.
  • Budget Management: Assess and forecast resource needs for various projects and initiatives, develop resource allocation strategies to optimise team performance, and monitor marketing budgets.
  • Reporting and Analysis: Collect, analyse, and interpret data from various sources to create comprehensive reports, and prepare and present reports to senior management on marketing initiatives and outcomes.


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