Senior Brand Manager
2 days ago
Uni-China Group is looking for a senior brand manager to lead the development and implementation of brand positioning, channels marketing and visual identity.
This role requires a dynamic and experienced candidate with strong leadership skills, who can manage a team and collaborate with various departments to ensure the successful implementation of marketing initiatives.
About the Role:
- Job Function: Senior Brand Manager
- Industry: Retail, Food and Beverage Retail, and Transportation, Logistics, Supply Chain and Storage
- Seniority Level: Mid-Senior level
- Employment Type: Full-time
Responsibilities:
- Brand Development: Develop and implement brand positioning, channels marketing and visual identity to maintain consistency across all platforms.
- Team Leadership: Lead and manage a team of marketing professionals to achieve marketing goals.
- Digital Marketing: Spearhead digital marketing efforts, including social media and websites to boost online presence and engagement.
- Market Analysis: Perform market analysis to uncover trends, customer needs, and the competitive landscape, utilizing insights to shape marketing strategies.
Requirements:
- Bachelor's degree in marketing or related discipline.
- At least 10 years of integrated marketing experience, with 5 years of team leading role.
- FMCG experience is a must.
- A proven track record in new product development, brand growth, and successful GTM strategies.
- Strong business acumen, especially in distributor and business partnerships, ability to develop marketing capabilities.
- Excellent communication skills in English, Cantonese and Mandarin.
- Passion for innovation, sensitive to market trends and changes.
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