Director/Senior Manager, Brand

16 hours ago

Hong Kong, Central and Western District, Hong Kong SAR China Hearts On Fire Full time
Director/Senior Manager, Brand & Communications

PRINCIPAL RESPONSIBILITIES

Brand & Communications

  • Strategic development and execution of all global branding and brand communications (press materials, invitations, social media, website, marketing collaterals) to ensure consistency and to raise profile and reputation.
  • Oversee PR plans with the Regions and PR Agencies and manage Global Celebrity Agency.
  • Develop the PR calendar – press releases planning, development and distribution.
  • Lead strategy and implementation of editorial and interview features across all channels.
  • Business FAQ and Q&A.
  • Develop the brand's storytelling through PR, Social and community building.
  • Develop and identify strategic business opportunities and brand partnerships.
  • Develop Brand and key VIP event concept, format in collaboration with the Regions; drafting & designing all collateral, speeches, rundown, and materials.
  • Community building and relations - celebrities & influencer relationship management; messaging and amplification.
  • Budget planning and management.

Social Media & Content :

  • Development of global social marketing initiatives and engagement strategies by campaigns, with a focus on Instagram, Facebook and LinkedIn as well as explore new channels e.g. TikTok, in alignment with global and seasonal marketing campaigns.
  • Develop and own the global social media content calendar and channel execution and manage the Digital / Social Media agency in publishing and / or scheduling daily content across global owned social media channels.
  • Create impeccable storyline and content from imagery, copy to scheduling.
  • Take ownership of quality control and ensure output adheres to brand standard and guidelines.
  • Partner across functionally with Brand & Marketing, E-Comm, Digital Marketing, Creative Services and Production teams to plan, communicate and adjust digital and social marketing tactics.
  • Brief and manage social media content and copy with Creative Services, external production agencies, Digital / Social Media agency to capture relevant and useful content to engage our audience through the different social media channels to drive awareness and conversation.
  • Ability to plan relevant content for both organic, boost and paid formats, with a clear understanding of the difference between the three.
  • Collaborate on paid social initiatives in partnership with media and digital agencies.
  • Influencer relationship management, marketing & amplification.
  • Provide regular updates to key stakeholders as well as best practice sharing and ongoing optimization based on performance and learning.
  • Develop and actively monitor Weekly and Monthly key success metrics.
  • Budget control and management.

PRINCIPAL SKILLS & PERSONAL ATTRIBUTES

  • Bachelor's degree or above with 10-15 years' experience in Public Relations, Communications, Journalism, or related disciplines preferably in luxury market.
  • Experience working in the Asia region, with an appreciation of cultural and regional nuances.
  • Fluent in spoken and written English and Chinese.
  • Able to build and nurture cross-functional, collaborative relationships globally, thrive in a fast-paced environment, and adapt/reprioritize accordingly with ease.
  • Proven ability to work with and influence senior management.
  • Team player, who can think strategically, but also deliver and execute on a varied marketing plan.
  • Proactive and creative self-starter, with a 'can do' attitude and strong organisational skills.
  • Strong attention to detail in pursuit of thoroughness and accuracy.
Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing, Public Relations, and Writing/Editing

Industries

Retail and Retail Luxury Goods and Jewelry

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