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Brand Identity Creative Director

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Hong Kong, Central and Western District, Hong Kong SAR China Lumio Full time

Lumio seeks a mid-senior level Marketing and Sales professional to drive marketing initiatives, elevate digital presence, and shape brand identity. The ideal candidate is a dynamic self-starter with a flair for captivating visuals and innovative branding.

Key Responsibilities:

  • Serve as the voice and image of Lumio, embodying our essence and values.
  • Conceptualize and produce engaging visual content, videos, and branding materials that resonate with Lumio's aesthetic and vision.
  • Develop, implement, and lead creative marketing strategies that enhance brand presence and engage customers on social media and across online and offline spaces.
  • Bring fresh and innovative ideas to the table, weaving compelling narratives that showcase Lumio's brand and products uniquely.
  • Stay abreast of emerging design trends, digital marketing best practices, and industry developments to create effective and engaging campaigns.
  • Act as Lumio's Brand Ambassador and play a key role in shaping Lumio's identity across various platforms, creating excitement, and ensuring consistency in all brand communications.
  • Engage with customers and stakeholders, analyze performance metrics to identify trends and consumer preferences to inform marketing strategies and campaigns.
  • Build and leverage relationships with press, media, and PR for branding and marketing opportunities.
  • Cultivate partnerships with content creators, influencers, design communities, tastemakers, and any external parties to amplify our brand presence and align the brand identity.

Requirements:

  • A solid academic background in Marketing, Branding, Communications, or related fields.
  • Minimum of 3 years' experience in digital marketing, graphic design, photography/videography, or creative agencies.
  • A strong understanding of social media dynamics and nuances of PR and communications.
  • A portfolio showcasing your creative prowess, visual style, and ability to craft compelling storytelling through visuals.
  • A style that aligns with Lumio's simple, subtle, elegant, heartfelt, and human-centered aesthetic.
  • Possession of exceptional communication skills that speak particularly to a high-end, luxury, lifestyle audience.
  • A track record of success with digital advertising and marketing campaigns.
  • An entrepreneurial mindset to bring concepts and ideas to life.
  • The ability to collaborate effectively with internal teams (sales and product development) as well as external parties (creators, press, etc.) to communicate our brand and products effectively.
  • Proficiency in design software, social media platforms, and digital marketing tools (e.g., Meta, Klaviyo, Google Ads) to execute creative campaigns.
  • Proficiency in data analytics tools for e-commerce, digital advertising, and marketing to guide strategy and direction.