Brand Marketing Director

4 days ago


Hong Kong, Central and Western District, Hong Kong SAR China EVISU Full time

The Brand Manager plays a pivotal role in shaping EVISU's brand identity, driving sales, and fostering customer loyalty.

Key Responsibilities:

  • Brand Visionary: Develop and execute initiatives that enhance brand awareness, drive sales, and foster customer loyalty.
  • Product Alignment: Collaborate with cross-functional teams to ensure product offerings align with brand identity and market demand.
  • Cross-Functional Collaboration: Work closely with Design, Production, Merchandising, and Sales teams to ensure cohesive branding across all touchpoints.
  • Performance Analysis: Monitor and analyze brand performance metrics, providing insights and recommendations for continuous improvement.
  • Brand Guidelines: Establish and maintain brand guidelines to ensure consistent messaging and visual identity across all platforms.
  • Consumer Engagement: Build and maintain relationships with customers, gathering feedback to enhance brand loyalty and customer satisfaction.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 5-7 years of experience in Merchandising Buying or Brand Management, preferably within the retail apparel/fashion industry.
  • Strong understanding of brand strategy, product planning, and consumer behavior.
  • Creative thinker with strong analytical skills and attention to detail.
  • Exceptional communication and interpersonal skills.


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