Sr Brand Marketing Manager/Brand Marketing Director

3 days ago

Hong Kong, Central and Western District, Hong Kong SAR China myGwork - LGBTQ+ Business Community Full time

Overview

The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. How? With a media buying platform that helps brands deliver a more insightful and relevant ad experience for consumers –– and sets a new standard for global reach, accuracy, and transparency. We are proud of the culture we have built. We value the unique experiences and perspectives that each person brings to The Trade Desk, and we are committed to fostering inclusive spaces where everyone can bring their authentic selves to work every day.

So, if you are talented, driven, creative, and eager to join a dynamic, globally-connected team, then we want to talk

What we do:

Our Brand Marketing Department drives the strategy, planning, and execution of marketing initiatives to boost The Trade Desk platform's awareness, consideration, and usage. We lead holistic marketing programs in collaboration with a regional team of events, product marketing, creative, editorial, and digital teams. We manage industry sponsorships, align with Product Marketing and Sales Strategy, and coordinate sales events and conferences. By tracking KPIs and evaluating metrics, we continuously optimize our efforts. We develop regional expertise, maintain industry relationships, and analyze marketing initiatives' impact on lead funnel metrics. Monthly meetings with sales leadership help us present insights and identify effective programs. We support global brand initiatives and foster a culture of learning and innovation within our team.

What you'll do:

  • Develop and execute comprehensive go-to-market strategies for China, Hong Kong and Taiwan.
  • Be a true business partner to the sales leadership team as a trusted subject matter expert in the region, working closely to create and execute the marketing strategy and innovative brand building initiatives.
  • Collaborate with the broader marketing team (PR, Events, Digital, Product Marketing, Creative) to support the execution of 360-degree program launches.
  • Develop the content strategy and narratives for thought leadership reports, playbooks and events.
  • Manage the TTD WeChat account, working with an agency to develop content that aligns with the overall marketing strategy.
  • Understand the impact of our marketing initiatives on lead funnel including inquiries, Marketing Qualified Leads (MQLs), and Sales Qualified Leads (SQLs) to inform insights into the programs/channels that are driving conversions.
  • Partner with sales and events team to organize conferences and other large tentpole events.
  • Maintain ongoing alignment with cross-functional stakeholders to ensure integration of regional marketing messaging into sales collateral for the business team.
  • Develop deep expertise and trust as a subject matter expert in the region specifically among clients and teams including Business Development and Client Services.
  • Manage and execute agreed-upon industry sponsorships from contract review through to success reporting.
  • Maintain relationships with regional industry associations and conference organizations in order to serve as the key point of contact and internal liaison to ensure all elements of TTD sponsorships and association memberships are activated in the most strategic and effective manner.
  • Present insights to leadership in monthly measurement meetings integrating results from digital, sponsorships, events and align on most impactful marketing initiatives.
  • Support the wider global brand team on broader regional marketing programs on an ad hoc basis, as they arise.
  • Bring your ideas on process improvement, strategic marketing and creative initiatives to a smart, innovative and receptive team.
  • Foster a team culture of constant learning and improvement, bringing and supporting new ideas.

Who you are:

  • 9-12 years of relevant marketing experience. Understanding of the programmatic advertising industry is a strong bonus.
  • Outstanding verbal and written communication skills with experience creating and delivering marketing programs in line with larger marketing plans.
  • Intellectually curious and comfortable diving into technical, complex, and nuanced topics.
  • High EQ with the ability to build cross-functional relationships across large teams in various markets across APAC and thrive in a fast-paced environment.
  • Hands-on, and committed to exceptional output.
  • Strong problem-solving and project management skills.
  • Business Proficient in Mandarin and English. Cantonese is a plus.
  • Proficient in Salesforce, Marketo, or similar tool.
  • Based in Hong Kong or Shanghai, with ability and willingness to travel to Taiwan, APAC and US occasionally.

As an Equal Opportunity Employer, The Trade Desk is committed to making our job application process accessible to everyone and to providing reasonable accommodations for applicants with disabilities. If you have a disability or medical condition and require an accommodation for any part of the application or hiring process, please contact us at

You can also contact us using the same email address if you have a disability and need assistance to access our Company website.

When contacting us, please provide your contact information and specify the nature of your accessibility issue.

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