Brand Communications Strategist

17 hours ago


Hong Kong, Central and Western District, Hong Kong SAR China Hearts On Fire Full time
Director/Senior Manager, Brand Overview

We are seeking an experienced Brand Communications Strategist to join our team at Hearts On Fire. This key role will be responsible for developing and executing global branding and brand communications strategies across all channels.

  • Key Responsibilities:
  • Strategic development and execution of global branding and brand communications plans.
  • Oversee PR plans with the Regions and PR Agencies and manage Global Celebrity Agency.
  • Develop the PR calendar – press releases planning, development and distribution.
  • Lead strategy and implementation of editorial and interview features across all channels.
  • Business FAQ and Q&A.
  • Develop the brand's storytelling through PR, Social and community building.
  • Develop and identify strategic business opportunities and brand partnerships.
  • Community building and relations - celebrities & influencer relationship management; messaging and amplification.
Requirements:
  • Bachelor's degree or above with 10-15 years' experience in Public Relations, Communications, Journalism, or related disciplines preferably in luxury market.
  • Experience working in the Asia region, with an appreciation of cultural and regional nuances.
  • Fluent in spoken and written English and Chinese.
  • Able to build and nurture cross-functional, collaborative relationships globally, thrive in a fast-paced environment, and adapt/reprioritize accordingly with ease.
  • Proven ability to work with and influence senior management.
  • Team player, who can think strategically, but also deliver and execute on a varied marketing plan.


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