Chief Retail Marketing Strategist
2 days ago
About Us
Gaw Capital Asset Management (HK) Limited, a member of Gaw Capital Partners, is a real estate asset management company focused on Hong Kong's retail and commercial markets. We have a diverse portfolio of properties across the city, each strategically located in densely populated areas near MTR stations.
We are currently seeking a talented Marketing Manager to join our team. This role will be responsible for developing and implementing marketing initiatives that transform our local neighbourhood shopping centres into vibrant community hubs.
Key Responsibilities:
- Marketing Event Execution and Management: Plan, implement, and evaluate marketing events and promotion activities, including sales redemption programmes, opening events after mall renovations, in-mall events, seasonal decorations, and branding campaigns.
- Sales Growth Initiatives Development: Drive improvement in market offerings and brand proposition to maximize sales potential of individual tenants and increase traffic flow across the shopping centres.
- Partnership and Project Management: Identify, assess, and select suitable design and creative marketing agencies for projects, and professionally manage relationships and execution workflows.
- Brand and Marketing Impact Measurement: Measure, monitor, and analyse the impact of marketing activities to ensure positive brand awareness.
- Budget Control and Monitoring: Assess and forecast resource needs for various projects and initiatives, develop resource allocation strategies to optimize team performance, and monitor marketing budgets.
- Detailed-Oriented Reporting: Collect, analyse, and interpret data from various sources to create comprehensive reports, and prepare and present reports to senior management on marketing initiatives and outcomes.
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