Digital Marketing Leader

4 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Crypto Full time

This role is responsible for overseeing the development and implementation of programmatic advertising strategies across multiple channels. You will work closely with cross-functional teams to drive user acquisition, retention, and engagement.

Main Activities:
  • Develop and execute a comprehensive programmatic advertising strategy, focusing on user acquisition and retention
  • Cultivate strategic partnerships with publishers, ad exchanges, and other key stakeholders
  • Oversee the development and maintenance of robust data frameworks for audience segmentation, predictive modeling, and user behavior analysis

Data-Driven Decision Making:

  • Monitor industry trends and competitor strategies to stay ahead of market shifts and drive innovation in programmatic advertising
  • Analyze campaign performance data to identify areas for improvement and optimize future campaigns


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