Social Media Strategist
1 month ago
About Btab Group
We are a technology company and business hub that provides ecommerce and social commerce solutions to help businesses succeed in both the online and offline space.
The Role
We are seeking a skilled social media executive to oversee our company's presence on various public platforms. The ideal candidate will create engaging content, analyze public feedback, and report on the effectiveness of our social media efforts.
Key Responsibilities
- Develop and implement a comprehensive social media strategy to increase brand awareness and engagement.
- Create high-quality, engaging content that resonates with our target audience.
- Collaborate with our videography and multimedia design teams to ensure visually appealing content.
- Optimize content for publication across multiple social media platforms.
- Schedule content for release at optimal times to maximize engagement.
- Monitor user engagement and feedback on all posts.
- Analyze and report on the impact of our social media efforts.
- Manage a secure database of login credentials.
- Stay up-to-date with the latest social media platform changes and trends.
- Explore new social media platforms to expand our online presence.
Requirements
- Degree in marketing, communications, journalism, or a related field.
- Experience as a social media executive or in a related role.
- Expert knowledge of leading social media platforms and their algorithms.
- Familiarity with Hootsuite and its integrations.
- Understanding of paid advertising processes.
- Ability to create compelling and persuasive content.
- Flexible and engaging writing style.
- Knowledge of key engagement metrics.
- Appreciation for innovative ideas and insights.
- Willingness to work occasional overtime to accommodate different time zones.
What We Offer
- Opportunity to work with best-in-class talent.
- Strong opportunities for career growth and development.
- Chance to make a positive impact on our company's success.
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