Proposition Planning Specialist

7 days ago

Hong Kong, Central and Western District, Hong Kong SAR China AIA International Limited. Full time
About the Role

We are seeking a highly skilled Proposition Planning Specialist to join our marketing, distribution & partnership team at AIA International Limited. As a key member of our team, you will play a vital part in advancing our movement to create a healthier, more sustainable future for everyone.

Key Responsibilities:
  • Formulate customer-centric and compelling customer-facing and distribution-facing proposition activation initiatives through effective communication strategy to drive business growth and competitive market position across Health & Wellness and Life & Wealth Management Propositions in AIAHK & Macau.
  • Ensure product communications initiatives are in line with regulatory requirements, company's governance policies and brand standards.
  • Develop customer-centric proposition activation initiatives including product brochures, proposition materials, photo library development and revamp projects.
  • Build and drive insight-based sales enablement tools and activation materials for key products to enhance distributions capability along buyer journeys backed by data analytics and robust channels feedback.
  • Collaborate with cross-functional teams within Proposition Office including Product, Life & Wealth Management and Health & Wellness Proposition.
  • Work with other stakeholders including Actuarial, Legal, Compliance, Risk, Customer & Marketing, Operations, Agency Business Development, Partnership Distribution and Group Office to manage the review process to ensure smooth implementation.
  • Act as a custodian to ensure accuracy, quality and timeline of deliverables including large-scale materials revamp and monthly update to comply with brand standards, corporate governance and regulatory requirements.
  • Manage budgets and track expenses according to company's guideline.
  • Engage with external vendors including creative agencies, digital agencies, translation houses, printers and Corporate Services to manage the end-to-end development process from concept to layout, artwork development, photos development, visual selection, retouching, production and deployment to digital platforms.
Requirements:
  • University graduate with a degree in Marketing, Business, Communications or related discipline.
  • 10 years of solid experience in marketing communications or product marketing.
  • 2 - 4 years of team leadership experience.
  • Creative, self-motivated and customer-oriented.
  • Independent, well-organized and detail oriented.
  • Strong language skills in written English and Chinese.
  • Strong people and communication skills to all levels of internal and external stakeholders.
  • Strong time management and sound problem-solving skills.
  • Possess basic product knowledge. Experience in financial industry, especially insurance industry is an advantage.
  • Obtained the relevant licenses and fulfilled the licensing requirements.

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives. You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.

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