Marketing Manager, Commercial Banking

7 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Hang Seng Bank Limited Full time
About Hang Seng Bank Limited

Hang Seng Bank Limited is a leading financial institution in Hong Kong, committed to service excellence and customer satisfaction. Our people are our most important asset, and we strive to create a dynamic working environment that fosters growth and development.

Job Description

Job Summary

We are seeking a high-caliber Marketing Manager, Commercial Banking to join our team. The successful candidate will be responsible for formulating marketing strategies and executing marketing campaigns to reinforce the brand of Hang Seng Bank, drive acquisition and usage of our products and services, and strengthen customer loyalty.

Key Responsibilities

  • Develop and implement marketing strategies to achieve business objectives.
  • Collaborate with internal stakeholders and third-party agencies to execute marketing campaigns and monitor effectiveness.
  • Perform analysis on commercial banking customer segments and products to inform marketing decisions.
  • Conduct post-programme evaluation to identify areas for improvement.
  • Work closely with Data Analytics & IT team to manage marketing channels migration and perform UAT.

Requirements

  • University degree in Business Administration, Marketing, or other relevant qualifications.
  • Minimum of 3 years' experience in marketing, with knowledge of banking (commercial banking) preferred.
  • Experience in above and below-the-line marketing programmes development, with knowledge of marketing communications, customer acquisition, retention, and/or event management a definite advantage.
  • Customer-oriented with strong business acumen and analytical skills.
  • Positive, flexible, and self-motivated individual with good project management and interpersonal skills.
  • Proficiency in both English and Chinese.
  • Great sense of ownership and servicing mindset to ensure efficient and effective customer service processes.


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