Retail Marketing Specialist
7 days ago
About the Role
We are seeking a highly motivated Retail Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing innovative marketing strategies to promote our retail shopping centres across various districts in Hong Kong.
Your Key Responsibilities
- Develop and execute comprehensive marketing plans to drive foot traffic and sales growth in our shopping centres.
- Collaborate with cross-functional teams to create engaging marketing campaigns across various channels, including social media, email marketing, and events.
- Analyze market trends and consumer behavior to inform marketing strategies and optimize results.
- Budget control and monitoring: assess and forecast resource needs for various projects and initiatives.
- Prepare and present reports to senior management on marketing initiatives and outcomes.
What We Are Looking For
- Degree holder in Marketing or any related discipline.
- Minimum 7+ years' experience in mall marketing / social and digital media / advertising / brand management / event management in a fast-paced environment preferred.
- A track record in event marketing, customer relationship management, brand building, and marketing agency and vendor management.
- Experience in planning, implementing and evaluating marketing activities for retail and shopping centres.
- Strong sense of ownership, creativity, and a deep passion for retail shopping centres.
- Ability to work in a fast-paced environment and under pressure.
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