Marketing Manager, Brand

6 days ago

Hong Kong Island, Hong Kong SAR China DFI Retail Group Full time
Marketing Manager, Brand & Communications

Want to make an impact to one of the top brands in Hong Kong serving a membership base of 5 million with your marketing skills? yuu is the right place for you

yuu is the no.1 loyalty brand in Hong Kong. A digital first platform, partnering with best-in-class retail, dining and lifestyle brands in Hong Kong to form the leading rewards programme. We are keen to hire the smartest and brightest minds who can make a difference in a fast moving, dynamic team with start-up culture.

About the team

This role is under Brand, Social and Communications within the Brand Marketing function. This team owns brand activities and strategic marketing initiatives & campaigns across business verticals. It grows, develops and sustains the yuu brand whilst working closely with key stakeholders.

Is this your next challenge in Marketing covering Brand and Communication?

The challenge is to:

  1. Work closely with the Brand Lead to formulate the brand direction to be aligned with business objectives and develop go-to-market brand communications strategies to differentiate our brand equity and engage with customers.
  2. Safeguard the yuu brand across all customer touchpoints and different markets. Maintain and enforce brand guidelines to ensure brand consistency and maintain high brand standards.
  3. Lead and implement brand and consumer PR campaigns to generate top of mind awareness, brand exposure and positive buzz.
  4. Produce corporate communications materials - including press releases, line-to-take, speeches, infographics, advertorials, by-lined articles etc in both Chinese and English.
  5. Build brand awareness and preference by leading CSR efforts - including strategy formulation, project development, and implementation of communications/promotions.
  6. Work with Corporate Communications team to manage media relations and respond to media requests including PR Crisis Management.
  7. Monitor and analyze latest market trends, competitors' activities and customer insights by conducting marketing research and/or focus groups.
  8. Develop and maintain a comprehensive brand asset library and ensure all related materials align with the brand guidelines.
  9. Sustain yuu's brand exposure and manage the BAU brand materials at promotion partners' channels.

Do you have experience in Digital Marketing and related field?

  1. Degree holder
  2. At least 8 years of relevant experience in branding and marketing communications. Candidates from Branding and Communications agencies are welcomed to apply.
  3. Demonstrated success in developing and implementing brand strategies that drive growth and enhance brand reputation.
  4. Creative mindset with an eye for design and aesthetics, ensuring brand consistency and visual appeal.
  5. Excellent verbal and written communication skills in Cantonese and English, with the ability to articulate complex ideas and influence stakeholders at all levels.
  6. Strong understanding of Hong Kong consumer behaviour, market dynamics and industry trends.
  7. Agile, comfortable with fast paced environments and highly motivated multi-tasker with growth mindset.
  8. Experience in managing different stakeholders, preferably with experience collaborating with multiple teams.
  9. Good team leader with excellent interpersonal skills, proactive and efficient in working with multiple internal and external parties.

DFI Retail Group is an equal opportunity employer and responsible for ensuring that all personal information collected from each Candidate presented to DFI Retail Group is used for recruitment purposes only and the personal data will be kept and handled confidentially.

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