Regional Marketing Manager, APAC(Sports Brand)

2 weeks ago

Hong Kong Island, Hong Kong SAR China ConnectedGroup Full time
Regional Marketing Manager, APAC (Sports Brand) (A026378 (AHUQ-250836) Hong Kong

Our client is a global renowned sports brand and is looking for a Regional Marketing Manager for their APAC market.

What you will:

  1. Be part of the brand custodian team in Asia Pacific, acting as the marketing strategy partner, planner, and developer with International and Global teams for the APAC markets.
  2. Accountable to relay the brand's global strategies, GTM playbooks, and localized regional strategic choices to each market.
  3. Coordinate the effective planning, development, communication, execution, monitoring, and tracking of strategic marketing plans & brand seasonal strategies.
  4. Work efficiently in a matrix organization and interact with the Regional Saucony Leadership team, Global Brand Marketing team, premium partners (including China & HK), and all APAC distributor markets and third-party partners and their marketing teams.
  5. Focus on key city strategies and the development and execution of digital marketing programs that drive growth and revenue goals across the digital channels in strategic markets while preparing for growth markets.
  6. Gather, consolidate, and analyze the results (KPI's) of all key initiatives to the brand and region, sharing best practices and building a fact-based marketing playbook to guide customers and partners to grow the brand.
  7. Use the analysis and learnings from the strategic executions by market on an ongoing basis to build an APAC point of view to Global and champion the region at the Global level to ensure relevant and consistent support from the brand.

KNOWLEDGE, SKILLS AND ABILITIES REQUIRED

  1. Highly motivated self-starter, full of initiative with excellent interpersonal skills.
  2. Matrix management and organizational skills with time management skills to multi-task and manage several markets along with reporting deadlines to Global.
  3. Experience in sports marketing and grassroots marketing (especially in running) is preferred.
  4. Experience in brand marketing & branded direct to consumer in the APAC region and at the country level in an international environment is preferable.
  5. Bachelor's degree or sports marketing certification or equivalent experience required (Marketing, Communications, Digital Marketing, Strategic Thinking).
  6. Likely to have 8+ years of experience, including 3 years at a senior level.
  7. Must be multi-cultural, with a well-balanced attitude towards all societies.
  8. Ability to establish and maintain effective working relationships both internally and externally with excellent influencing skills; strong verbal and written communication skills in both English and Chinese.
  9. Ability to multi-task, combining strategy and execution. Readiness to step in, roll up sleeves, and get the job done when needed.
  10. Multi-national company experience is essential.
  11. Highly focused strong leader, driven by objectives with a proven track record in leading and executing initiatives and effective prioritization.
  12. Must bring strong strategic direction with a good balance of analytical and creative skills.

Our client offers competitive compensation and benefits, as well as a dynamic and fast-paced work environment. If you are looking for a challenging and rewarding career opportunity, apply to this exciting position by sharing your resume (in word format) with Dicky Cheung (Dicky.Cheung@connectedgroup.com).

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