Retail Propositions Director

4 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Hang Seng Bank Limited Full time

About Us

Hang Seng Bank Limited is a leading financial services organization in Hong Kong, committed to service excellence and people-centric approach. Our company overview reflects our dedication to customers and employees alike.

About the Role

We are currently seeking a highly skilled professional to join our department as Retail Propositions Director. This role will oversee the development and implementation of differentiated customer propositions across various segments, including emerging affluent, young, students, working mass, and Mainland Chinese markets.

Key Responsibilities

  • Develop and Drive Customer Propositions: Lead the Customer Propositions team in creating innovative and tailored solutions for various customer segments, leveraging advanced digital capabilities and digital servicing channels to deliver exceptional client experiences.
  • Digital-Led Customer Acquisition and Growth Strategies: Design and implement cost-effective strategies to acquire new-to-bank customers, upgrade quality customers, and reactivate inactive customers, driving Mass Retail customer base growth and client continuum.
  • Customer Life Cycle Management: Develop best-in-class strategies and initiatives for mass retail and overall Wealth Planning and Private Banking (WPB) base, including account activation, onboarding journeys, relationship growth for new-to-bank and existing customers.
  • Collaboration and Liaison: Collaborate with different business units to drive marketing programs, enhance product penetration, and profitability of various segments; liaise with related departments, channels, and branches to ensure effective delivery of customer propositions.
  • Innovation and Risk Management: Continuously develop innovative ways to achieve synergy across different segments, design programs that achieve multiple business objectives, and maintain control measures to minimize risk exposure.

Requirements

  • Education: University degree in Banking, Finance, or related discipline.
  • Experience: Minimum 15 years of working experience in banking/financial industries with focus on Propositions management, customer acquisitions, and customer portfolio management.
  • Leadership and Skills: Proven work experience in leading omni-channel customer contact, customer experience, and building platforms; forward-looking leader with innovative thinking and demonstrated ability to lead change.
  • Decision Making and Pressure Handling: Sound decision-making skills and capability to work under pressure.
  • Openness to Change: Open to change with ability to influence, engage, and lead positively and inspiring manner.


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