Digital Sales Manager

2 months ago

Hong Kong, Central and Western District, Hong Kong SAR China Marriott International Full time

Job Summary

The position is responsible for executing e-commerce strategies effectively to implement for rooms and catering business. This role pulls through marketing programs and leverages sales channels and platforms based on the local needs of properties to position the hotel and its offerings in a relevant way to potential guests. Manage the day-to-day activities for digital channels. Participate in online conversations to build brand visibility, customer satisfaction, and marketing/e-commerce support. This role helps build direct marketing plans, targeted campaigns, and activated channels to drive consumer awareness and preference, increase market share, and build broader portfolio and brand awareness. This role assists with building deep partnerships with their marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization.

Candidate Profile

Education and Experience

Required:

• 2-year degree from an accredited university in e-commerce, marketing, business administration, or related major and 4 years of experience in the sales, marketing, digital, e-commerce, or related professional area; hospitality marketing or agency experience preferred

OR

• 4-year bachelor's degree in e-commerce, marketing, business administration, or related major; 2 years of experience in the sales, marketing, digital, e-commerce, or related professional area; hospitality marketing or agency experience preferred.

Core Work Activities

Digital Strategy Execution

• Verifies hotels' e-commerce strategies are effectively implemented in the online platform

• Verifies compliance and participation in company promotions and e-commerce channels

• Promotes and protects brand equity

• Understands the working relationships between sales, revenue, and F&B

• Demonstrates knowledge of job-relevant issues, products, systems, and processes

• Executes annual marketing plan to budget, in consultation with the General Manager, Food and Beverage leader, Operations leaders, Sales & Revenue leaders, and e-commerce leaders

• Partners with Operations, Food & Beverage, and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.

• Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.

• Partners with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups

• Verifies all advertising for the hotel in digital channels is in alignment with brand voice.

• Facilitates digital engagement and updating content in local digital channels (hotel website, travel sites).

• Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in digital channels and responds accordingly.

Marketing and Communication Partnership

• Assists in the development and execution of the cluster marketing plan (retargeting campaign, OTA marketing, etc.)

• Develops the offer landing page on for cluster offers.

• Identifies and obtains OTA marketing and merchandising placements as appropriate.

• Creates mini-sites for domestic segment marketing efforts where needed (weddings).

• Develops and executes promotions campaign in F&B, weddings, spa, rooms, and conferences through relevant digital and social media channels.

• Executes email marketing, and display advertising.

Additional Responsibilities

• Maintains frequent, active engagement with Digital leads to verify alignment, pull-through, and 2-way communication about status, performance evaluation, opportunities, and issues related to online programs and initiatives

• Focuses on supporting region-wide digital engagement via digital channels

• Facilitates digital engagement, hotel website content update (especially for Food & Beverage outlets), and updating content in other digital channels (hotel websites)

• Supports the execution of promotions campaign in F&B, weddings, spa, rooms, and conferences through relevant digital channels

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

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