Digital Sales Manager

1 week ago

Hong Kong, Central and Western District, Hong Kong SAR China Marriott International Full time

Job Summary

The Digital Sales Manager will be responsible for executing e-commerce strategies effectively to implement for rooms and catering business. This role will pull through marketing programs and leverage sales channels and platforms based on the local needs of properties to position the hotel and its offerings in a relevant way to potential guests. The successful candidate will manage the day-to-day activities for social media channels, participate in online conversations to build brand visibility, customer satisfaction, and marketing/ecommerce support. This role will help build direct marketing plans, targeted campaigns, and activated channels to drive consumer awareness and preference, increase market share, and build broader portfolio and brand awareness.

Candidate Profile

Education and Experience

Required:

• A 2-year degree from an accredited university in e-commerce, marketing, business administration, or a related major, and 4 years of experience in sales, marketing, digital, e-commerce, or a related professional area; hospitality marketing or agency experience is preferred.

OR

• A 4-year bachelor's degree in e-commerce, marketing, business administration, or a related major, and 2 years of experience in sales, marketing, digital, e-commerce, or a related professional area; hospitality marketing or agency experience is preferred.

Core Work Activities

Digital Strategy Execution

• Verify hotels' e-commerce strategies are effectively implemented in the online platform.

• Verify compliance and participation in company promotions and e-commerce channels.

• Promote and protect brand equity.

• Understand the working relationships between sales, revenue, and F&B.

• Demonstrate knowledge of job-relevant issues, products, systems, and processes.

• Execute annual marketing plan to budget, in consultation with the General Manager, Food and Beverage leader, Operations leaders, Sales & Revenue leaders, and e-commerce leaders.

Marketing and Communication Partnership

• Assist in the development and execution of the cluster marketing plan.

• Develop the offer landing page for cluster offers.

• Identify and obtain OTA marketing and merchandising placements as appropriate.

• Create mini-sites for domestic segment marketing efforts where needed.

• Develop and execute promotions campaigns in F&B, weddings, spa, rooms, and conferences through relevant digital and social media channels.

Additional Responsibilities

• Maintain frequent, active engagement with Digital leads to verify alignment, pull-through, and 2-way communication about status, performance evaluation, opportunities, and issues related to online programs and initiatives.

• Focus on supporting region-wide digital engagement via social media.

• Facilitate social media engagement, Hotel Website content update, and updating content in other digital channels.

• Support the execution of promotions campaigns in F&B, weddings, spa, rooms, and conferences through relevant social media channels.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

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