Growth Marketing Manager for Banking Sector

6 days ago


Hong Kong Island, Hong Kong SAR China ZA Full time
About the Role

This is an exciting opportunity to join our team as a Senior Marketing Strategist - Retail Banking and contribute to the development and execution of growth strategies for retail banking.

You will be responsible for expanding our investment fund services user base and increasing trader activity. The ideal candidate will have a proven track record of successfully designing and executing demand generation strategies in the banking industry.

Responsibilities
  • Develop and execute demand generation strategies to drive business growth in the retail banking sector.
  • Lead the marketing creatives and ideation, developing creative briefs and direction to meet objectives for all advertising and public-facing communications.
  • Manage and coordinate complex marketing campaigns with multiple internal and external stakeholders and dependencies, distributing through various channels.
  • Analyse the effectiveness of current marketing initiatives, track metrics, and derive actionable insights to optimise campaigns accordingly.

Key Qualifications:

Requirements
  • Experience: 6+ years of experience in designing and executing demand generation strategies, preferably in the banking industry.
  • Excellent written and verbal communication skills in English, Cantonese, with good command of Mandarin a plus.
  • Exceptional writing skills, ability to write clear, persuasive copy and communicate complex ideas effectively.
  • Collaboration and Communication: Ability to work effectively with cross-functional teams, including business development, partnerships, and creative teams.
  • Analytical Skills: Proficiency in data analysis and reporting, with the ability to interpret metrics and optimise campaigns.
  • Tech Savviness: Familiarity with marketing automation tools, CRM systems, and analytics platforms to streamline marketing processes.
  • Results-Oriented: Results-driven mindset with a focus on achieving measurable outcomes.
  • Strategic Thinking: Strong strategic mindset to develop and execute effective demand generation strategies aligned with business objectives.
  • Adaptability and Creativity: Ability to identify new opportunities and trends, adapt to evolving market trends, and think creatively.
  • Continuous Learning: Commitment to staying updated on the latest marketing trends, tools, and best practices.


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