Retail Banking Marketing Specialist
5 days ago
We're looking for a talented Growth Marketing Manager for Banking Sector to lead the development and execution of growth strategies for retail banking.
The ideal candidate will have a proven track record of successfully designing and executing demand generation strategies in the banking industry and excellent written and verbal communication skills in English, Cantonese, with good command of Mandarin a plus.
Responsibilities- Develop and execute demand generation strategies to drive business growth in the retail banking sector.
- Lead the marketing creatives and ideation, developing creative briefs and direction to meet objectives for all advertising and public-facing communications.
- Manage and coordinate complex marketing campaigns with multiple internal and external stakeholders and dependencies, distributing through various channels.
- Analyse the effectiveness of current marketing initiatives, track metrics, and derive actionable insights to optimise campaigns accordingly.
Key Qualifications:
Requirements- Experience: 6+ years of experience in designing and executing demand generation strategies, preferably in the banking industry.
- Excellent written and verbal communication skills in English, Cantonese, with good command of Mandarin a plus.
- Exceptional writing skills, ability to write clear, persuasive copy and communicate complex ideas effectively.
- Collaboration and Communication: Ability to work effectively with cross-functional teams, including business development, partnerships, and creative teams.
- Analytical Skills: Proficiency in data analysis and reporting, with the ability to interpret metrics and optimise campaigns.
- Tech Savviness: Familiarity with marketing automation tools, CRM systems, and analytics platforms to streamline marketing processes.
- Results-Oriented: Results-driven mindset with a focus on achieving measurable outcomes.
- Strategic Thinking: Strong strategic mindset to develop and execute effective demand generation strategies aligned with business objectives.
- Adaptability and Creativity: Ability to identify new opportunities and trends, adapt to evolving market trends, and think creatively.
- Continuous Learning: Commitment to staying updated on the latest marketing trends, tools, and best practices.
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