Senior Marketing Strategist

7 days ago


Hong Kong Island, Hong Kong SAR China ZA Full time
Job Description

We are seeking a highly skilled Growth/Marketing manager to develop and execute growth strategies for retail banking.

The successful candidate will be responsible for expanding our investment fund services user base and increasing trader activity.

  • Develop and execute demand generation strategies to drive business growth in the retail banking sector.
  • Lead the marketing creatives and ideation, developing creative briefs and direction to meet objectives for all advertising and public-facing communications.
  • Manage and coordinate complex marketing campaigns with multiple internal and external stakeholders and dependencies, distributing through various channels.
  • Analyse the effectiveness of current marketing initiatives, track metrics, and derive actionable insights to optimise campaigns accordingly.

Key Qualifications:

Requirements
  • Experience: 6+ years of experience in designing and executing demand generation strategies, preferably in the banking industry.
  • Excellent written and verbal communication skills in English, Cantonese, with good command of Mandarin a plus.
  • Exceptional writing skills, ability to write clear, persuasive copy and communicate complex ideas effectively.
  • Collaboration and Communication: Ability to work effectively with cross-functional teams, including business development, partnerships, and creative teams.
  • Analytical Skills: Proficiency in data analysis and reporting, with the ability to interpret metrics and optimise campaigns.
  • Tech Savviness: Familiarity with marketing automation tools, CRM systems, and analytics platforms to streamline marketing processes.
  • Results-Oriented: Results-driven mindset with a focus on achieving measurable outcomes.
  • Strategic Thinking: Strong strategic mindset to develop and execute effective demand generation strategies aligned with business objectives.
  • Adaptability and Creativity: Ability to identify new opportunities and trends, adapt to evolving market trends, and think creatively.
  • Continuous Learning: Commitment to staying updated on the latest marketing trends, tools, and best practices.


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