Head of Global Marketing Strategy

4 days ago


Hong Kong, Central and Western District, Hong Kong SAR China 3EX Full time
About 3EX

3EX is a pioneering force in the Web3 space, revolutionizing the digital asset trading landscape with its innovative solutions. With a strong presence across APAC, EU, and UAE, our global team is dedicated to building a cutting-edge platform that combines regulatory compliance with technological innovation.

Key Responsibilities
  • Develop and execute comprehensive marketing strategies aligned with the company's business objectives, ensuring consistent brand identity across all touchpoints.
  • Foster strategic partnerships with key business partners, vendors, and media outlets to amplify marketing reach and drive global brand awareness.
  • Manage marketing budgets effectively, allocating resources to optimize ROI, enhance market share, and brand awareness.
  • Lead and mentor a team of marketing professionals, overseeing the creation of captivating marketing collaterals and executing comprehensive marketing campaigns.
  • Curate pricing strategies that maximize profitability while remaining competitive in the marketplace.
  • Negotiate and collaborate with external agencies, vendors, and influencers to amplify brand reach and awareness.
Qualifications
  • Bachelor's degree or higher in Marketing, Business Administration, Finance, Economics, or related fields.
  • Fluent in English and professional working level or above in Mandarin Chinese.
  • Minimum 8 years of experience leading strategic marketing initiatives at a regional or global level.
  • Strong track record in successful planning and execution of crypto marketing activities.
  • Proven leadership skills with prior experience scaling or building teams from the ground up.
  • Excellent communication, presentation, and stakeholder management skills.
  • Familiarity with market and revenue analysis tools and methods.


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