Senior Manager, Affluent Propositions Development
1 week ago
Hang Seng Bank Limited is committed to service excellence and seeks a high-calibre professional to join our department as Assistant Manager, Affluent Propositions.
Key Responsibilities
- Develop proposition-related projects or initiatives to enhance segment awareness and expand market share for high net worth, affluent, emerging affluent, and other strategic segments.
- Collaborate with different business units to implement proposition initiatives, ensuring the proposition is properly delivered to customers with the most optimal approach.
- Roll out acquisition, portfolio, and engagement activities to grow the customer base and deepen product penetration, meeting key performance indicators.
- Review customer on-boarding and anti-attrition journeys in collaboration with key stakeholders, driving effective engagement and stickiness.
- Conduct regular competitor analysis and maintain market information for ongoing refinement of designated segment propositions.
- Ensure sales and marketing-related compliance, competition law, and fair value principles, mitigating relevant risks posing to the bank.
- Stay abreast of regulatory requirements, ensuring all customer communications and initiatives comply with the Financial Institutions Policy and related policies.
Requirements
- University degree in Business Administration, Marketing, or other relevant qualifications.
- Minimum of 3 years' retail banking experience.
- Frontline or segment experience is a plus.
- Customer-oriented with strong business acumen and analytical skills.
- Positive, flexible, and self-motivated individual with good project management and interpersonal skills.
- Proficiency in both English and Chinese.
- Great sense of ownership and servicing mindset to ensure efficient and effective customer service processes.
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