Digital Marketing Director
3 days ago
Company Overview:
DFS Group Ltd is a leading luxury retail company that operates across multiple markets, offering an unparalleled customer experience. We are seeking a highly skilled Senior Manager, Digital Marketing to lead our digital transformation efforts and drive business growth.
Job Responsibilities:
The successful candidate will be responsible for leading the development and execution of our digital marketing strategy, leveraging data-driven insights to enhance customer engagement and conversion. Key responsibilities include:
- Leveraging market trends and consumer behavior to inform digital platform strategy
- Developing and executing omnichannel experiences that drive traffic to DFS platforms and stores
- Managing online journey tracking and enhancements through sensors and Google Analytics
- Planning and optimizing digital content to drive consumer engagement and conversion
Required Skills and Qualifications:
To succeed in this role, candidates must possess:
- 8+ years of solid digital/omnichannel experience with proven organization and execution skills
- Digital savvy with in-depth understanding of PRC digital platforms and PRC shopper behavior
- Experience in beauty, luxury, or traveler-relevant businesses is a plus
- Fluent English and Chinese language skills, with Mandarin as a bonus
Benefits:
As a member of our team, you can expect:
- A dynamic and supportive work environment
- Ongoing professional development opportunities
- A competitive salary and benefits package
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