Digital Marketing Director

3 days ago


Hong Kong Island, Hong Kong SAR China Crypto Full time

Job Description:

Overview

The Digital Marketing Director will oversee all aspects of our paid search campaigns across key search engine platforms. Your primary responsibility will be to grow global user acquisition for both web and app.

Main Responsibilities
  • Oversee and manage all paid search campaigns across Google Ads, Microsoft Ads, Apple Search Ads, and SA360, ensuring high performance and scalability across multiple platforms.
  • Drive innovative, data-driven user acquisition strategies for both web and app platforms, balancing growth in quality and quantity while maximizing ROI.
  • Develop and execute best-in-class paid search strategies focused on global user acquisition, with an emphasis on English-speaking markets such as the US, UK, and Canada.
  • Collaborate closely with organic marketing, product, analytics, and data science teams to create unified, cross-channel marketing strategies that align with business goals.
  • Lead by example with a hands-on approach to campaign execution, optimization, and reporting while managing and mentoring a team of 1-2 paid search specialists.
Requirements
  • Bachelor's degree in Marketing, Business, Finance, or a related field.
  • 7+ years of experience in paid search marketing with a strong emphasis on web user acquisition.
  • Deep expertise in Google Ads, Microsoft Ads, Apple Search Ads, and SA360, with demonstrated success in scaling campaigns globally.
  • Strong analytical mindset, with the ability to interpret data and translate insights into actionable strategies.

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