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Marketing Manager

2 weeks ago

Hong Kong, Central and Western District, Hong Kong SAR China K11 Concepts Limited Full time

About the Role:

We are seeking a highly skilled Marketing Manager - Public Relations to join our team at K11 Concepts Limited. As a key member of our marketing department, you will be responsible for planning and implementing PR strategies to align with business and branding objectives.

Key Responsibilities:

  • Work closely with Team Head to develop and execute PR strategies that meet business goals.
  • Plan and implement PR campaigns, including campaign launch, media pitching, and media preview.
  • Manage relationships with local lifestyle and business media to secure exposure opportunities.
  • Demonstrate strong project management skills to execute large-scaled PR/media campaigns.
  • Oversee content creation, including press releases, speeches, and other related materials, ensuring a consistent tone of voice.
  • Provide support for crisis management initiatives as needed.

Requirements:

  • Degree holder in Marketing, Business, Communication, Journalism, or related discipline.
  • Minimum 6 years relevant experience gained in Shopping Mall marketing/PR agency/retail.
  • Solid relationships with local lifestyle and business media.
  • Strong writing and storytelling skills – both in Chinese and English.
  • Proven track record and solid experience in leading large-scaled PR/media campaigns.
  • Strong analytical skills and business acumen to understand current industry trends.
  • Good computer skills on MS Word, Excel, and PowerPoint.