HSBC Wealth Marketing Leader

2 weeks ago

Hong Kong, Central and Western District, Hong Kong SAR China HSBC Full time
Marketing Manager, Wealth

HSBC is seeking a high-calibre professional to join our team as a Marketing Manager, Wealth, AMH WPB Marketing. This role will focus on driving awareness, acquisition, and usage of HSBC wealth products and solutions with a key emphasis on Premier/Premier Elite.

About the Role:
  • Formulate marketing strategies and implement marketing initiatives with a focus on owned and paid media strategy to reinforce the HSBC wealth positioning.
  • Promote HSBC wealth management solutions through paid, owned, and earned media and establish partnerships where relevant to maximize value.
  • Be part of the wealth team to plan and execute key Wealth events for HSBC, working closely with the Wealth Products, Distribution, and Proposition teams.
  • Provide a strong marketing-tech view on the strategy and execution of marketing campaigns, and have the analytical mindset to ensure investment and spend is fully optimized, working closely with agencies and media partners.
  • Applying internal and external insights and data points to develop and execute Customer Marketing strategies to achieve the business and brand objectives mentioned above.
  • Responsible for marketing creative development and governance, including stakeholder, agency/supplier, and budget management of his/her designated campaigns and areas.
  • Manage a disciplined approach to measuring performance linking business and customer results to all initiatives, perform analysis on campaigns to understand what is driving results.
  • Coordinate with the rest of the team in assigned focus areas relating to team governance and submissions.
  • Ensure marketing communications to Affluent customers upholds the highest standards within the bank.
  • Support innovation projects and embrace agile ways of working.

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