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Digital Marketing Director

1 week ago

Hong Kong Island, Hong Kong SAR China Classy Wheeler Limited Full time

Classy Wheeler Limited is one of the most renowned retail groups in Hong Kong, with a strong commitment to excellence in customer shopping experience.

About Us

We are seeking a highly skilled Digital Marketing Manager to lead our E-Commerce business strategy and drive growth through effective online channels.

Key Responsibilities:
  • Visionary Leadership: Develop and implement a comprehensive E-Commerce business vision, driving strategic decision-making and performance optimization.
  • Media Planning and Optimization: Formulate media plans to maximize ROI across e-store channels, including banner ad networks, SEM, SEO, apps, and social media platforms.
  • Cross-Functional Collaboration: Review online media performance regularly, share insights, and provide recommendations to optimize returns.
  • Customer Engagement: Craft CRM strategies to enhance loyalty programs, utilizing digital and social media platforms to maximize interactions and deliver exceptional customer experiences.
  • Ad-Hoc Projects: Handle assigned projects that align with business objectives.
Requirements:
  • Bachelor's degree in E-Commerce or Digital Marketing related disciplines.
  • Minimum 8 years of experience in digital and E-Commerce roles in retail or consumer goods industries or at sizable digital agencies.
  • Good understanding and experience in content management and social media marketing preferred.