Product Marketing Manager
5 days ago
At Prudential plc, we're committed to being partners for every life and protectors for every future. As a Product Marketing Manager, you'll play a key role in implementing product launch/revamp projects, ensuring timely and high-quality delivery of marketing materials. You'll work closely with cross-functional teams to develop clear, customer-friendly, and compliant marketing materials, including product brochures, leaflets, videos, and website content.
Key Responsibilities- Develop compelling product propositions and communicate key benefits in clear, customer-friendly language.
- Lead external creative agencies/editors to develop impactful and professional materials, supported by user-friendly content and layout development.
- Take charge of product maintenance projects, working closely with relevant teams to update materials within agreed timelines.
- Craft and implement promotion campaigns, both tactical and product promotions, in good quality.
- Respond promptly to stakeholders' requests and actively seek solutions.
- Monitor team budget and handle payment settlement.
- University graduate in Marketing/Communication/Business.
- Minimum 7 years of related experience in the financial/life insurance industry, with basic knowledge of life insurance products.
- Solid experience in developing customer-friendly communications materials and organizing product launch campaigns.
- Highly customer-focused, with strong ability to understand customers' needs and translate internal-facing and technical information to customer-friendly language.
- Proven experience in driving collateral design to professional quality.
- Excellent project management and organizational skills.
- Ability to work independently and collaborate effectively with stakeholders.
- Excellent communication and writing skills in English, traditional, and simplified Chinese.
- Familiar with AI tools for desktop research and content creation.
- Proficient in PC skills, including MS Word, Excel, PowerPoint, and Chinese Word Processing.
- Ability to handle multiple tasks simultaneously and meet tight deadlines in a fast-paced and dynamic environment.
- Detail-oriented and willing to take initiative and learn new skills.
Join our team of talented professionals at Prudential plc and contribute to our mission of being partners for every life and protectors for every future.
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