Product Marketing Strategist

3 weeks ago


Hong Kong, Central and Western District, Hong Kong SAR China AXA Group Full time
About the Role

We are seeking a highly skilled Product Marketing Manager to join our team at AXA Hong Kong and Macau. As a key member of our marketing team, you will be responsible for developing and executing comprehensive go-to-market strategies for our products, from concept to execution.

Key Responsibilities
  • Develop and implement product marketing materials, including product brochures, leaflets, sales presentation tools, sales flyers, and product videos.
  • Coordinate with relevant authorities for product award submissions and manage the award submission process.
  • Manage external vendors and agencies to develop impactful and professional materials.
  • Create positioning and messages that resonate with our core audience.
  • Explore innovative channels and ideas for product promotion, as well as potential third-party collaborations.
  • Provide coaching and guidance to team members, ensuring consistent execution on projects.
Requirements
  • Minimum 8-10 years of experience in marketing communications or product marketing within the insurance industry, including at least 3 years at a managerial level.
  • Independent, well-organized, and detail-oriented.
  • Excellent copywriting and editorial skills in both English and Chinese.
  • Demonstrates good judgment, innovation, and the ability to think outside the box.
  • Strong business acumen and a results-oriented mindset.
  • Possesses strong collaboration skills to work effectively across different departments within the organization.
About AXA

AXA Hong Kong and Macau is a member of the AXA Group, a leading global insurer with presence in 54 markets and serving 105 million customers worldwide.

We are committed to promoting Diversity and Inclusion (D&I) by creating a work environment where all employees are treated with dignity, respect, and where individual differences are valued.

What We Offer

We offer excellent career prospects and attractive remuneration package to the right candidates.


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