General Manager APAC Central

4 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Etihad Airways Full time

Now is the time to join Etihad…with a clear vision and exciting strategic plans in place, we are continuing to drive excellence through great talent.
Our Sales & Distribution under new leadership has never been a more dynamic environment to be part of; with a direction of progressiveness, purpose, achievable ambition, and growth for the airline. With big plans to achieve by 2030, we have a clear vision and plan to ensure we not just deliver but exceed our bold goals.

In this role you will:

  • Participate in defining sales strategy and objectives to ensure alignment with overall Etihad's objectives and external trends.
  • Develop and monitor sales plans to ensure sales strategy is properly implemented across the markets and expected results are reached.
  • Define area sales targets and possible channels to be used to ensure consistent contribution to overall Etihad's results.
  • Manage and coordinate intermediary activities to ensure achievement of agreed targets and respect of terms and conditions.
  • Manage the overall direction and coordination of the team to achieve agreed sales targets.
  • Develop and implement sales and marketing initiatives to ensure key revenue targets are met.
  • Develop and maintain excellent relationships with third parties (e.g. travel agencies, corporate customers, governmental authorities) to ensure effective brand positioning among strategic clients.
  • Develop, manage and stipulate a portfolio of contracts by counselling district sales representatives to ensure that Etihad's market positioning is improved and compliant with overall commercial strategy.
  • Liaise with local governmental authorities to ensure compliance with all local regulations and policies.
  • Engage with Etihad's partners to conduct joint negotiations with clients or intermediaries to optimize company visibility and to exploit new commercial channels and possibilities.
  • Develop, implement and manage the local sales channel strategy according to Etihad guidelines in order to ensure the maximization of company reach and revenue possibilities.
  • Monitor sales KPIs and dashboards to identify areas of improvement, new initiatives and propose corrective actions.
  • Lead the top-to-top meeting with key customers to ensure building of strong relationships in alignment with the Company's long-term direction.
  • Develop, implement and manage sales channels selection guidelines to ensure best channels are selected to ensure optimization of commercial investments.

You will bring the following skills:

  • Min 7 years' experience in relevant field such as Airline Industry or Travel.
  • Strong Team Management, with cultural awareness & understanding required.
  • Excellent grasp of broader commercial and revenue knowledge required.
  • Fully conversant with key principles underpinning agency and corporate sales products and programs, including dealing economics required.
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