Senior Manager, Segment Management
1 month ago
Reporting to Head of Segment & Product Management, you will be responsible for formulating strategies in improving the quality and profitability of the high net worth segments of the Bank, leading the team to support the growth of portfolio of DSB VIP Banking through implementing effective business and marketing plans to deliver business performance in terms of growth of customer base, the relevant AUM, banking relationship (product/service engagement) and profitability. This position covers segment management on HNW customers segment of retail banking and private banking.
Job Responsibilities
- Formulate and implement the acquisition, growth and retention strategies for HNW customers, aiming to achieve the business targets and improve customer experience
- Analyze the customer behavior and needs referencing market research and customer profile; propose actionable initiatives, according to the defined value proposition of strategic sub-segments, for customer acquisition, cross-selling, service upgrade, customer loyalty enhancement and retention etc.
- Liaise closely with product and channel to cross-sell suitable products and services to meet target customers’ needs holistically, and eventually uplift profitability of the HNW segments
- Plan, implement and monitor sales activities, marketing campaigns, and customer events. Conduct evaluation & review on such. Also ensure efficient using of the approved marketing budget
- Work collectively with counterparts to drive the development of user-friendly & cost-effective sales and service platforms, aiming to improve customer experience at various touch points
- Provide guidance and coaching to subordinates as required to ensure that they are competent to perform their jobs.
- Support marketing and loyalty programs for private banking segment
To meet the challenge, you should have the following qualifications and attributes:
- Degree holder or above in Finance, Marketing, Business Administration or related disciplines
- Minimum 10 years of experience in marketing, preferable in prestige customer segment marketing, and in banking field
- Excellent communication and interpersonal skills
- Strong quantitative and analytical skills
- Self-motivated and attentive to details
- Good commend of written and spoken English and Chinese, including Putonghua
Please note that only shortlisted candidates will be notified.
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