Manager, Media Planning and Operations

2 months ago

Hong Kong, Hong Kong SAR China The Economist Full time

Introduction

Founded in 1843, The Economist Group is a global media and information service company that champions progress. With customers spread across 159 countries, The Economist currently has 1.2 million subscribers across print and digital. Headquartered in London, UK, The Economist Group has offices worldwide including other regions in Europe, Middle East, Africa, Americas and Asia. We provide individuals and organizations with the expertise, insights and perspective to press forward. The Economist is the leading source of analysis on international business and world affairs. It delivers information through a range of formats including its newspapers, website, podcasts, and app as well as its conferences and events. What ties it together is the objectivity of its opinion, the originality of our insight and our advocacy of economic and political freedom around the world.

The role of a Media Planning and Operations manager is to create, deliver and optimize commercial campaigns for partnership or media only clients. You will be the first point of contact for sales or partnership activation teams to create KPI relevant commercial media opportunities utilizing your expert knowledge of The Economist Impact’s digital portfolio (including but not limited to, Display, Audio, Video and Social commercial messaging platforms/products), as well as the set up, optimisation and successful delivery of these campaigns.

This is an excellent opportunity for someone who is ready for the next step of their career in an individual contributor role.

Accountabilities

How you will contribute:

Act as an expert in all Economist Impact commercial products (print, digital, online, apps, films, social) to effectively guide the sales team to conceive media plans customized to each client.  Completing RFP responses by submitting the information required by client/agency according to our recommendations and their evaluation criteria in a timely manner. This can include filling out agency spreadsheets with inventory, rates, targeting, product descriptions, flight information and creative specs. Once confirmed, ensure campaigns are correctly inputted and reserved within relevant delivery systems (including but not limited to Operative One, Google Ad Manager, DV360, Acast and Passendo) to prevent possible clashes and/or loss of revenue due to oversold/undersold inventory opportunities. Co-ordinate the booking and launch of social media amplification campaigns with the social planning and operations team. Once live, monitor all assigned campaigns for delivery and optimisation, with a focus on preventing revenue loss or slippage due to under-delivery. Provide Sales and/or partnership activation with campaign delivery results and benchmarks for end of campaign reporting/feedback

Experience, skills and professional attributes

The ideal skills for the role are:

Relevant years of work experience within commercial digital media A firm understanding of media and the advertising landscape (print, online, audio, video, apps, social). Experience in building media plans and working knowledge of media concepts, terminology and media math.  Familiarity around KPIs, industry benchmarks, and how best to achieve those success metrics Experience working with multiple ad serving technologies to deliver, optimize and reconcile digital campaigns Demonstrated ability to prioritize and manage multiple time-sensitive requests. Effective time management and organizational skills, as well as strong attention to detail Ability to work with, and understand specific market nuances within international markets. Strong communication and interpersonal skills

Ideal systems experience:

Google Ad Manager (Essential) G-suite tools (Essential) Excel (Essential) Operative One (Desired) Passendo (Desired) DV360 (Desired) Oracle Systems (Desired) Permutive (Desired)

The Economist Group values diversity. We are committed to equal opportunities and creating an inclusive environment for all our employees. We welcome applicants regardless of ethnic origin, national origin, gender, gender identity, race, colour, religious beliefs, disability, sexual orientation , age or marital status.

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