IBE & Performance Marketing Manager

No Relocation Assistance Offered
# 161980 - Hong Kong, Hong Kong, China

Who We Are
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.

We are recognised for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.

If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team
 

Job Summary

Hello. Woof. Miow.

Are you a pet lover with a passion for advertising, branding and marketing? Does the idea of helping millions of pets live a long and healthy life motivate you? Do you feel passionate about new technologies and are an early adopter? Does the idea of working on one of the largest and fast growing pet nutrition brands in the world excite you? If yes, we are looking for you

Principal Duties and Responsibilities

%

Task

30%

Media and strategy

• Own and drive regional media strategy

  • Work with regional media agency to build principle guidance and media playbooks for the local teams to use for their annual media plans

  • Partner with local teams to help build strong annual media plans

  • Drive the culture of testing & learning across the region

• Drive media performance

  • Partner with local teams and agency teams to regularly monitor and review performance to optimize for performance

  • Bring in new learnings from external / partner businesses to further unlock growth

• Building a strong relationship with the agency(s) through ongoing connects, feedback and partnership

30%

E-commerce and performance marketing

• Commercial and media strategy

  • Partner with the e-comm teams across the region to build strong commercial and retail media plans

  • Work with regional agency to build retail media playbooks for local teams to use for their local plans

• Digital shelf optimisation

  • Partner with the e-comm teams to drive digital shelf fundamentals to develop a high performance conversion funnel

  • Partner to upgrade our PDPs, both by developing regional PDP templates as well as regular tracking and monitoring with local teams

  • Partner with regional brand teams in building regional e-commerce event bundle books for the local teams to use for their mega sales events

20%

Digital footprint and engagement

• Social CRM

  • Drive regional SCRM strategy and build playbooks for local teams to leverage in building their engagement plans

  • Champion 1P data - collect, optimize and utilize / monetize through sharper audience planning and personalisation

  • Manage regional contracts with agencies and external partners, and liaise with technology teams to build strong infrastructure

• Digital products and brand footprint

  • Partner with internal and external teams to drive adoption and performance of Hill’s digital ecosystem, for both vets and pet parents

  • Partner to continuously optimize brand digital footprint, including brand websites, webpages, content etc

• Manage and build strong agency network and relationships to create winning SCRM programs across the region

20%

Build future focused IBE and performance marketing teams

• Training and coaching towards upskilling of IBE teams across the region through sharing of best practices, building learning programs and coaching

• Build the culture of data based performance marketing by driving an analytical data based approach to planning audiences, conversion funnels, personalisation and optimisation

• Champion and drive adoption of new technologies and GenAI in all things marketing

100

Total Percent 

This is not an exhaustive list of duties or functions.

Education/ Experience Requirements

• Bachelor’s/Master’s Degree in Marketing, Digital Media, Business Management or related.  

• Full function media, performance marketing, strategy planning and execution experience, with minimum 5-7 years of marketing experience.

• Strong performance marketing experience on the agency side / with tech products based companies

• Familiarity with the pet food business is a plus

• Experience of being in regional / global IBE roles would be an advantage

Expected Areas of Skills 

• Fluent in English; proficiency in other Asian languages would be an advantage (Japanese, Korean, Mandarin, Thai, Cantonese)

• Demonstrated ability to effectively manage marketing plan execution with strong strategy development skill.

• Ability to think strategically and to identify and resolve problems.

• Ability to manage stressful situations effectively and maintain a positive attitude.

• Good interpersonal skills.

• Excellent communication skills (internal and external, all levels).

• Pursues win-win solutions with persistence, compromise, and respect

• Uses shopper and consumer insights to develop brand plans that unlock growth

• Works effectively with internal and external partners to build strong working relationships

• Digitally savvy and curious; early adopter and evangelist for experimenting with new technologies and ways of working

Leadership Competencies 

• Strategy/Vision

• Planning/Priority Setting

• Consumer/Customer Focused

• Analytical / data focused

Functional Competencies 

• Business and Financial Analysis

• Cross-Organizational Collaboration

• Consumer and Shopper Insight

• Integrated Marketing Communications

Working Relationships (Key partnerships and reporting relationships)

• Does this position supervise:  Yes

• Reporting Manager - Marketing Director Hill’s Asia

• Regional Brand Marketing team

• Regional Professional Veterinary Affairs team

• Regional Customer Development / e-comm team

• Regional Finance team to manage regional media and IBE budgets

• Local IBE, performance marketing, and brand teams across Japan, South Korea, Taiwan, Hong Kong, Thailand, Malaysia, Singapore, Indonesia and China

• Regional and local media and creative agencies

Travel Requirements 

Base location: Hong Kong

Expected percentage of travel:  10% - 20%

Our Commitment to Sustainability
With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.

Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.

 #LI-On-site