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Senior Marketing Manager

2 months ago

Hong Kong, Central and Western District, Hong Kong SAR China Colgate-Palmolive Company Full time
About the Role

We are seeking a highly skilled and experienced Senior Marketing Manager to lead our IBE (In-Store Business Effectiveness) and Performance Marketing efforts in Asia. As a key member of our marketing team, you will be responsible for developing and executing strategic plans to drive business growth, improve customer engagement, and increase brand awareness.

Key Responsibilities
  • Media and Strategy
    • Develop and implement regional media strategies to drive business growth and improve customer engagement.
    • Work with regional media agencies to build media playbooks and provide guidance to local teams.
    • Partner with local teams to build strong annual media plans and drive media performance.
    • Drive a culture of testing and learning across the region.
  • E-commerce and Performance Marketing
    • Develop and execute commercial and retail media plans to drive business growth and improve customer engagement.
    • Work with regional agencies to build retail media playbooks and provide guidance to local teams.
    • Partner with e-commerce teams to drive digital shelf optimization and improve conversion rates.
    • Partner with regional brand teams to build e-commerce event bundle books and drive sales.
  • Digital Footprint and Engagement
    • Develop and execute social CRM strategies to drive customer engagement and improve brand awareness.
    • Champion 1P data collection, optimization, and utilization to drive audience planning and personalization.
    • Manage regional contracts with agencies and external partners, and liaise with technology teams to build strong infrastructure.
    • Partner with internal and external teams to drive adoption and performance of Hill's digital ecosystem.
  • Team Development
    • Develop and execute training and coaching programs to upskill IBE teams across the region.
    • Build a culture of data-driven performance marketing by driving analytical approaches to planning, audiences, conversion funnels, personalization, and optimization.
    • Champion and drive adoption of new technologies and GenAI in all things marketing.
Requirements
  • Bachelor's or Master's degree in Marketing, Digital Media, Business Management, or related field.
  • Minimum 5-7 years of marketing experience, with full-function media, performance marketing, strategy planning, and execution experience.
  • Strong performance marketing experience on the agency side or with tech product-based companies.
  • Familiarity with the pet food business is a plus.
  • Experience in regional or global IBE roles is an advantage.
Skills and Competencies
  • Fluent in English; proficiency in other Asian languages is an advantage (Japanese, Korean, Mandarin, Thai, Cantonese).
  • Demonstrated ability to effectively manage marketing plan execution with strong strategy development skills.
  • Ability to think strategically and identify and resolve problems.
  • Ability to manage stressful situations effectively and maintain a positive attitude.
  • Good interpersonal skills.
  • Excellent communication skills (internal and external, all levels).
  • Pursues win-win solutions with persistence, compromise, and respect.
  • Uses shopper and consumer insights to develop brand plans that unlock growth.
  • Works effectively with internal and external partners to build strong working relationships.
  • Digitally savvy and curious; early adopter and evangelist for experimenting with new technologies and ways of working.