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Senior Product Manager, Paid Ads

4 weeks ago

Central And Western District, Hong Kong SAR China Tbwa ChiatDay Inc Full time
OKX will be prioritising applicants who have a current right to work in Hong Kong, and do not require OKX's sponsorship of a visa.Who We Are

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.Across our multiple offices globally, we are united by our core principles:

We Before Me ,

Do the Right Thing , and

Get Things Done . These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.About The Opportunity

We are seeking a Senior Product Manager to drive the strategy and development of our Paid Ads Platform, enabling performance marketing teams to implement data-driven, ROI-focused campaigns. In this role, you will assess current processes, identify pain points, and create a high-impact paid ads strategy. You'll manage the entire product lifecycle, from requirements gathering and roadmap planning to platform delivery, with a focus on campaign management, ROI analysis, creative optimization, and A/B testing.What You’ll Be Doing

Strategic Roadmap & Analysis : Evaluate the current paid ads system, identify key gaps, and create a data-driven paid ads strategy.Product Development : Drive end-to-end development, ensuring platform capabilities meet performance marketing needs.Campaign & Channel Optimization : Build tools for efficient ad distribution, campaign management, and optimization.Data & Analytics : Develop dashboards for ROI tracking, A/B testing, and data analysis to support data-driven campaign adjustments.Creative Optimization : Establish systems for creative management, tracking, and performance testing.Cross-functional Collaboration : Partner with marketing, content, SEM, and analytics teams to align on product goals and functionality.Industry Awareness : Stay informed of trends and best practices in paid ads and digital marketing.What We Look For In You

5+ years in product management, ideally with experience in paid ads, digital marketing, or ad tech.Expertise in data analysis, A/B testing, and campaign performance metrics.Strong familiarity with digital marketing tools (Google Ads, Facebook Ads, LinkedIn) and campaign monetization.Proven knowledge of paid ads and digital marketing across social media, SEM, and programmatic channels.Excellent project management skills, with an ability to prioritize effectively and thrive in a fast-paced environment.Strong communication skills and proven ability to work cross-functionally.Nice-To-Haves

Interest in the crypto or Web3 industry.Experience in ad tech, martech, or building tools for performance marketing teams.Chinese language proficiency for collaboration with Chinese-speaking engineers is a nice-to-have.Benefits

L&D programs and Education subsidy for employees' growth and development.Various team building programs and company events.Wellness and meal allowances.Comprehensive healthcare schemes for employees and dependants.More that we love to tell you along the processApply for this job

* indicates a required fieldFirst Name *Last Name *Email *PhoneResume/CVAccepted file types: pdf, doc, docx, txt, rtfPlease indicate if you are a Hong Kong Citizen, Permanent Resident, or if you require a work pass to work and reside in Hong Kong. For work pass holders, kindly also specify which pass you are currently holding, if applicable. *What is your notice period to your current employer? * Select...Where are you currently employed or where were you last employed? *

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