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Strategic Marketing Director

2 weeks ago

Hong Kong, Central and Western District, Hong Kong SAR China Hang Seng Bank Limited Full time

About Hang Seng Bank Limited

We are a leading financial institution in Hong Kong, dedicated to delivering exceptional customer service and innovative banking solutions.

Job Description:

The Head of Card and Unsecured Lending Marketing will play a key role in formulating marketing strategies and implementing initiatives to reinforce our brand, drive business growth, and enhance customer loyalty.

  • Develop Strategic Marketing Plans: Create differentiated marketing propositions that align with overall business objectives, considering the competitive landscape and consumer insights.
  • Drive Business Growth: Develop and execute innovative marketing strategies to enhance profitability, acquire new customers, and encourage card usage through various marketing activities.
  • Lead Cross-Functional Teams: Facilitate seamless collaboration with business units to establish and achieve shared business goals, driving marketing synergy across teams.
  • Build External Partnerships: Serve as the primary liaison for building relationships with external partners, cultivating collaborative and mutually beneficial marketing partnerships to achieve business objectives.
  • Provide Strategic Direction: Provide clear strategic direction, guidance, and oversight while ensuring synergy across the entire team.

Requirements:

  • Qualifications: Bachelor's degree in Business, Marketing, Communications, or a related discipline.
  • Experience: Minimum 10 years of relevant work experience, including at least 4 years of proven people management experience. Experience in the financial services industry is preferred.
  • Skills: Strong strategic and analytical skills, with the ability to think hypothetically and make sound judgments. Excellent communication and interpersonal skills, with the ability to thrive in diverse cultures and across departments.