Strategic Marketing Director for Financial Products
5 days ago
We are seeking an experienced Strategic Marketing Director to lead our integrated marketing efforts and drive business growth in the financial products space.
About the RoleAs a key member of our team, you will formulate and develop strategic marketing programs to acquire and retain customers, manage digital marketing strategies, and oversee branding and communications initiatives for KOS International Limited.
You will be responsible for designing business propositions and formulating online and offline marketing strategies that meet our business objectives. This includes working with product owners to establish marketing plans and achieve customer acquisition and retention goals.
In addition, you will manage digital marketing technology (Martech) to optimize our digital presence and sales objectives, as well as overseeing branding and communications programs to enhance company awareness and safeguard brand reputation.
To succeed in this role, you will need to have extensive knowledge of corporate branding and digital marketing trends, as well as a solid understanding of retail financial products and banking product marketing. You should also possess sound leadership, analytical skills, and strong business acumen.
Responsibilities- Develop and implement comprehensive marketing strategies to drive business growth.
- Work closely with product owners to establish marketing plans and achieve customer acquisition and retention goals.
- Manage digital marketing technology (Martech) to optimize digital presence and sales objectives.
- Oversight of branding and communications programs to enhance company awareness and safeguard brand reputation.
- Stay up-to-date with industry trends and developments to ensure our marketing strategies remain effective.
- Degree holder in Marketing, Business Administration, Communication, or related fields.
- Minimum 10-12 years of experience in integrated marketing in banks or sizable financial firms, with at least 3-5 years in a managerial position.
- Extensive knowledge of corporate branding and digital marketing trends.
- Solid understanding of retail financial products and banking product marketing.
- Sound leadership, analytical skills, and strong business acumen.
- Proficient in spoken and written English and Chinese (Cantonese and Mandarin).
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