Marketing and Communications Director
1 week ago
About Dah Sing Financial Group
The Dah Sing Financial Group is a leading financial services conglomerate in Hong Kong offering a wide range of banking, insurance, and financial services through its extensive network. Our core values are built on caring, teamwork, and progressiveness, fostering an environment where everyone can grow and thrive.
Job Purpose:
- To lead the development and execution of marketing and promotional campaigns for the retail bank, driving engagement and growth across various segments and channels.
- To enhance and protect the Group's brand image and reputation through strategic communications and initiatives.
- To manage and promote the Group's corporate identity, ensuring consistency across all marketing efforts.
- To design and implement branch retail image and display strategies, aligning with the Bank's overall marketing objectives.
- To support crisis communications and reputation risk management efforts, safeguarding the Group's image and interests.
Key Responsibilities:
- To collaborate with product teams to plan, develop, and execute effective multi-channel marketing communications campaigns, leveraging a mix of traditional and digital channels.
- To manage relationships with agencies and external partners, overseeing creative development, media placement, and production for branding and marketing campaigns.
- To optimize media exposure for the Group, increasing the Bank's share of voice and positive media coverage through proactive PR efforts.
- To ensure consistent application of the Group's corporate ID across all marketing efforts, maintaining the Bank's brand image and reputation.
- To support the planning and execution of Group-wide Corporate Projects and Initiatives, including PR support for corporate events, ESG, and CSR activities.
- To oversee team members in the timely and quality execution of marketing and communications programmes and initiatives.
Requirements:
- Degree or above in Business Administration, Marketing, Communications, or related fields.
- A minimum of 10 years of experience in banking, financial services, advertising, and/or PR.
- Solid knowledge of retail banking products and services.
- Excellent oral and written communication skills in English and Chinese.
- Self-motivated, with strong analytical and planning skills.
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