Marketing Director

5 days ago

Hong Kong, Central and Western District, Hong Kong SAR China BOC Group Life Assurance Company Limited Full time

The Marketing Director will play a pivotal role in developing and managing strategic marketing partnerships to drive campaign awareness, customer acquisition, and revenue growth. This role requires a blend of strategic thinking, relationship management, and execution skills to create and implement co-marketing initiatives that align with our business goals.

Key Responsibilities:
  • Identify, evaluate, and establish strategic partnerships with key stakeholders, including brands, influencers, and other relevant entities.
  • Negotiate partnership agreements and contracts to ensure mutually beneficial terms.
Creative Campaigns:
  • Collaborate with partners to design and execute co-marketing campaigns that drive brand visibility and customer engagement.
  • Develop creative and innovative marketing strategies that leverage the strengths of both parties.
Quality Control and Event Management:
  • Act as the primary point of contact for our campaign concierge service provider to monitor service quality and ensure the concierge offers bespoke recommendations, exclusive offers, and curated experiences to enhance client satisfaction and loyalty.
  • Plan and produce appealing marketing materials, including but not limited to flyers, posters, videos, brochures, and visuals that promote the campaign.
Cross-Functional Collaboration:
  • Work closely with sales, product, and customer service teams to align marketing efforts with overall business goals.
  • Ensure a consistent brand experience across all touchpoints.
Performance Analysis:
  • Track, measure, and analyze the performance of partnership marketing initiatives.
  • Provide regular reports and insights to internal stakeholders, highlighting successes and areas for improvement.

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