Digital Marketing Professional for Cross-Border Growth
1 month ago
Abbott is a leading healthcare company dedicated to improving the health and well-being of people around the world. With a strong presence in Asia, we are seeking a highly skilled Digital Marketing Manager to join our team in Hong Kong.
Job DescriptionWe are looking for a seasoned Digital Marketing Manager to support the overall digital marketing strategy and planning for our cross-border business. This role will require demonstrated ability to run and manage digital marketing programs. Key responsibilities include:
- Developing Short- and Long-Term Strategies: Collaborate with senior management to develop short-term and long-term digital marketing strategies and plans that align with business objectives.
- Consumer Insights and Analytics: Partner with insights & brand teams to develop and apply in-depth consumer insights to identify hidden opportunities and drive business growth.
- Social Media and Content Management: Implement winning social media strategies and leverage data analytics platforms to conduct regular analyses and inform content creation.
- Cross-Functional Collaboration: Work closely with cross-functional teams (CBEC, Brand, Sales, Regulatory, Medical Affairs, R&D) to ensure consistency and compliance in consumer communications.
To be successful in this role, you will need:
- A Bachelor's Degree in Business, Marketing, Digital Marketing, or a related field.
- At least 3 years of experience in brand management and/or digital marketing, with a proven track record of driving business growth through digital channels.
- Excellent interpersonal, communication, and presentation skills, with the ability to navigate across functions and divisions.
- Knowledge of digital analytical tools and excellent project management skills.
This role offers a competitive salary range of HKD $80,000 - HKD $120,000 per annum, depending on experience. In addition, you can expect a comprehensive benefits package, including medical insurance, retirement savings plan, and paid time off.
Please note that all personal data collected will be used for recruitment purposes only.
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