Director of Brand Development

3 days ago


Hong Kong Island, Hong Kong SAR China Mox Bank Full time

About Mox Bank

Mox is a digital bank built by and for the ones who aspire to live life to the fullest. We call them Generation Mox. Our name reflects the endless opportunities we can create – Mobile eXperience, Money eXperience, Money X (multiplier), eXponential growth, eXploration… it's all up for us to define together.

We care about what customers care about, especially in data security and privacy. Data ethics is core to everyone here at Mox. Our rewards are designed based on customer research, tailor-made for your needs. Who says banking can't be fun?

We're looking for a Head of Marketing who will lead a team of high-performing marketers to power our exponential growth. You will build a customer-obsessed, tech-enabled brand that is activated and brought to life with deep local relevance. With more than 550,000 customers since our launch, you will be part of a team set to reimagine banking.

Key Responsibilities:

  • Develop marketing strategies to drive customer and business growth, and materialise the vision through impactful campaigns.
  • Orchestrate across parallel brand, partnership, performance, and product marketing activities to maximise synergies and ensure adherence to brand tonality and customer experience strategy.
  • Become the most loved banking brand in Hong Kong.
  • Stay abreast of the latest trends, identify, and create opportunities that can accelerate our growth and reinforce brand leadership.
  • Lead initiatives that blend technology with data to extensively utilise marketing automation for personalisation.
  • Partner with the Marketing Technology Squad to prioritise the product backlog that meets constantly changing marketing needs without losing focus for strategic builds.
  • Take a hands-on approach whenever needed, from drafting messages to customers, to taking cross-functional leadership.
  • Maintain and enforce the marketing governance policies to ensure all activities meet expected standards and compliant to applicable regulations and bank processes.
  • Mentor and grow a high-performing team, developing our talent bench that can support growth of the bank.
  • Be a strong collaborator with excellent stakeholder management and negotiation skills.
  • Manage assigned budgets.

Requirements:

  • Minimum 15+ years of marketing experience overseeing integrated marketing strategies and campaigns, ideally from banking or fast-paced B2C digital/tech environments.
  • Proven track record across brand, digital, and direct marketing. Experience with Salesforce Marketing Cloud is a plus.
  • Deep insight into the Hong Kong consumer marketing landscape, you are the go-to person for market knowledge and cultural trends.
  • Attention to detail, organised yet comfortable with ambiguity, with a flexible mindset to work under a fast-paced business environment.
  • Excellent written and verbal communications in both Chinese and English.


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