Marketing Experience Specialist

3 weeks ago


Hong Kong, Central and Western District, Hong Kong SAR China Red Bull Full time

The salary range for this role is $65,000 - $90,000 per year, depending on location and experience.



Company Overview

At Red Bull, we're not just a energy drink company - we're a global brand that's passionate about pushing the limits of what's possible. As a Marketing Experience Specialist, you'll play a key role in bringing our brand to life and creating unforgettable experiences for our consumers.

Job Description

As a Marketing Experience Specialist, you'll be responsible for supporting the delivery of key activities across our marketing mix, including project management, brand marketing, and administrative assistance. You'll also be responsible for managing consumer activation and point of sales material, as well as working closely with our Brand Marketing, Headquarter team, Agencies, and Sales Managers to understand and implement global POS guidelines that meet local needs.

Key Responsibilities

Manage premium quality of POS communication according to different touchpoints and the implementation of Red Bull's trade marketing and consumer activation plan
Deliver professional experience and communication for participating consumers
Gather consumer insights, sales data, consumption statistics, and visibility plan to identify campaign success, execution effectiveness, live photos, and learnings
Work closely with the Brand Marketing, Headquarter team, Agencies, and Sales Managers to understand and implement global POS guidelines that meet local needs

Additional Responsibilities

Participate and support in the planning and execution of brand campaigns
Co-responsible for occasion campaign concept, insight-driven plans, cartoon selections, tailored messaging, and activations across various consumption scenarios and moments
Support on brand design and execution of the highest quality across channels, campaigns, and events. Follow up to ensure the placement in line with expectation and review its effectiveness.
Provides day-to-day advertising campaign implementation support to the Brand Manager, while in close contact and collaboration with Media Agency.
Elaborate monthly reporting focused on uncovering the "why" behind performance to gather learnings that are tangible and actionable, with knowledge of digital conversion KPIs.

Required Skills and Qualifications

Bachelor Degree
Fluency in English & Cantonese (verbal and written)
2-year experience working in international brands or branding agencies particularly in brand management
Attention to detail in branding elements
Strong communication skills, including written, verbal, and presentations in both Chinese and English
Strong planning, prioritization, and project management competencies
Structured and well-organized, capable of managing multiple projects at the same time

Additional Information

Energetic, positive can-do attitude, focused on delivering results
Ability to meet strict and demanding deadlines
Team player, creative, excellent communicator, open-minded, ingenious, innovative, and self-motivated

As a Marketing Experience Specialist at Red Bull, you'll have the opportunity to work on a wide range of exciting projects and campaigns, and to develop your skills and expertise in a dynamic and fast-paced environment. If you're passionate about marketing and consumer experience, and you're looking for a challenging and rewarding role in a global company, we'd love to hear from you.



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