Market Insights Specialist

22 hours ago


Hong Kong, Central and Western District, Hong Kong SAR China HKT Full time
Market Insights Specialist Role

At HKT, we are seeking a highly skilled Market Insights Specialist to join our Marketing Data Analytic Team. The successful candidate will be responsible for providing high-quality insights and facilitating decision-making processes on the business side through data mining and analysis.

The key responsibilities of this role include:

  1. Handling large sets of data to analyze customer behavior and identify new market opportunities and retention strategies.
  2. Preparing regular management reports and dashboards on business performance metrics.
  3. Analyzing marketing trends and identifying customer needs by building data-driven attribution models.
  4. Conducting market research projects to analyze competitors, determine brand perceptions, evaluate market penetration, and understand customer satisfaction.
  5. Providing ROI analysis of all marketing campaigns and sales activities to maximize effectiveness.
  6. Performing UAT, data testing, and monitoring project execution to maintain data integrity of marketing data mart.
  7. Supporting ad-hoc projects as assigned.

To succeed in this role, you will need:

  • A degree in Marketing or Statistics-related discipline.
  • 3 years of solid experience in data analytics, data mining, and customer segmentation with strong programming skills in SQL and Python.


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