Market Insights Specialist
22 hours ago
At HKT, we are seeking a highly skilled Market Insights Specialist to join our Marketing Data Analytic Team. The successful candidate will be responsible for providing high-quality insights and facilitating decision-making processes on the business side through data mining and analysis.
The key responsibilities of this role include:
- Handling large sets of data to analyze customer behavior and identify new market opportunities and retention strategies.
- Preparing regular management reports and dashboards on business performance metrics.
- Analyzing marketing trends and identifying customer needs by building data-driven attribution models.
- Conducting market research projects to analyze competitors, determine brand perceptions, evaluate market penetration, and understand customer satisfaction.
- Providing ROI analysis of all marketing campaigns and sales activities to maximize effectiveness.
- Performing UAT, data testing, and monitoring project execution to maintain data integrity of marketing data mart.
- Supporting ad-hoc projects as assigned.
To succeed in this role, you will need:
- A degree in Marketing or Statistics-related discipline.
- 3 years of solid experience in data analytics, data mining, and customer segmentation with strong programming skills in SQL and Python.
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