Digital Marketing Manager
7 days ago
**About Classy Wheeler Limited**
We are one of the most renowned retail groups in Hong Kong, dedicated to delivering exceptional shopping experiences to our customers.
**Job Summary**
We are seeking a highly skilled and experienced Digital Marketing Manager to lead our E-Commerce business to new heights. As a key member of our team, you will be responsible for developing and executing a comprehensive digital marketing strategy to drive business growth and customer engagement.
**Key Responsibilities**
- Develop and implement a vision and strategy for our E-Commerce business, aligning with our company's overall goals and objectives.
- Formulate and optimize media plans to drive ROI across various online channels, including banner ad networks, SEM, SEO, apps, and social media platforms.
- Monitor and analyze online media performance on a regular basis, providing insights and recommendations to the team to optimize returns.
- Craft and execute a CRM strategy to maximize customer interactions and loyalty, utilizing digital and social media platforms to deliver exceptional shopping experiences and services.
- Manage and execute ad-hoc projects as assigned by the management.
**Requirements**
- Bachelor's degree in E-Commerce, Digital Marketing, or a related field.
- Minimum 8 years of experience in digital and e-commerce roles in retail or consumer goods industries or at a sizable digital agency.
- Good understanding and experience in content management and social media marketing are preferred.
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