Digital Marketing Specialist

1 day ago

Hong Kong, Central and Western District, Hong Kong SAR China Comms8 Full time
About Comms8

We are a dynamic marketing agency specializing in delivering innovative and effective solutions to clients across diverse industries.

Our team of experienced professionals combines their expertise in public relations, marketing, and digital communications to drive meaningful results for our clients.

We pride ourselves on our ability to craft compelling narratives and engage audiences through impactful campaigns.

Job Summary

This role will play a crucial role in supporting the Comms8's APAC team.

As a Digital Marketing Specialist, you will be tasked with providing efficient and professional support in campaign management, new business development, and content creation management across regions.

Key Responsibilities
  • Digital Campaign Management
    • Lead digital initiatives: Serve as the key digital specialist, spearheading both external and internal digital campaigns for clients and the company.
    • PPC management: Manage paid search campaigns on platforms like Google Ads, Yahoo Ads, Meta (Facebook and Instagram), TikTok, and other PPC activities.
    • Strategic collaboration: Work with internal teams to define target audiences, develop keyword strategies, set bidding parameters, and plan media across digital channels, including SEM, social media, and display advertising.
    • Data analysis: Execute tests, analyze data, and identify key trends to refine digital strategies.
    • Optimization: Optimize bid strategies, keywords, ad copy, and landing pages to maximize performance and ROI.
    • Performance monitoring: Regularly monitor campaign performance using KPIs such as CTR, conversion rates, CPC, and ROAS, adjusting tactics based on data-driven insights.
    • Industry awareness: Stay updated on trends and algorithm changes in SEM, SEO, and paid advertising platforms, ensuring campaigns leverage the latest tools and best practices.
    • Regional expertise: Experience with Chinese and Asian digital platforms like Tencent, Baidu, LINE, and Naver is highly desirable.
  • New Business Development
    • Assist in identifying business leads from current clients and prospects.
    • Engage with key client contacts through personal networks, events, and trade bodies, utilizing inbound leads and proactive outbound engagement.
    • Manage and deliver bespoke proposals for potential clients.
    • Keep business up to date with key market and competitive developments.
    • Support the wider team for marketing campaign implementation.
    Requirements

We are looking for a highly skilled and experienced professional with the following qualifications:

  • Proven experience in digital marketing, ideally with over 5 years of experience in account management.
  • Excellent communication skills.
  • Strong understanding of the Chinese culture and media landscape.
  • Fluent in English is a must; proficiency in Simplified Chinese (written & spoken) would be an advantage.
  • Strong ability to create professional press releases and social media content.
  • Eager to learn and demonstrate a high level of curiosity.
  • Display a 'can do' attitude, proactive in seeking solutions.
  • Passionate about marketing and branding.
Benefits

We offer a range of benefits to our employees, including:

  • A vibrant, supportive, and inclusive work environment that fosters professional growth and development.
  • Opportunities for career advancement within a rapidly growing marketing agency.
  • Competitive salary and benefits package, commensurate with experience.
  • Exposure to diverse clients and industries, providing a wide range of learning and networking opportunities.
  • Remote working which allows a flexible work environment that promotes a healthy work-life balance.
  • CPD training by IPA.

We are committed to providing equal employment opportunity and do not discriminate based on age, sex, sexual orientation, gender identity, race, colour, religion, disability status, marital status, pregnancy, gender reassignment or any other protected characteristics covered by the Equality Act 2010.

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