Digital Marketing Strategist

2 months ago


Hong Kong, Central and Western District, Hong Kong SAR China Ecrent Full time
About the Role

We are seeking a highly skilled Digital Marketing Specialist to join our team at Ecrent. As a key member of our marketing team, you will be responsible for developing and executing our online marketing strategies to drive business growth and success.

Key Responsibilities
  • Develop and Manage Online Customer Touchpoints
    • Design and implement effective online marketing campaigns to engage with our target audience
    • Monitor and analyze website analytics to optimize user experience and conversion rates
  • Initiate and Develop Online Marketing Activities
    • Research and identify new business opportunities in the digital landscape
    • Develop and execute online marketing strategies to achieve business objectives
  • Monitor and Communicate Brand Image
    • Monitor online brand mentions and respond to customer inquiries in a timely manner
    • Develop and implement a brand voice and tone to maintain consistency across all online channels
  • Regular Monitoring for Business Opportunities
    • Stay up-to-date with the latest digital marketing trends and best practices
    • Identify and capitalize on new business opportunities in the digital landscape
Requirements
  • Education
    • University graduate in Marketing, Information Technology, or related discipline
  • Experience
    • A minimum of 6 years working experience in marketing, with 3+ years in digital marketing
  • Skills
    • Strong interests and knowledge in online/ecommerce industry
    • Excellent command of written and spoken English, Putonghua, and Cantonese


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