Digital Marketing Strategist
3 weeks ago
The Opportunity
We are seeking a highly skilled Digital Marketing Strategist to join our team at Portcast. As a key member of our marketing team, you will be responsible for developing and implementing end-to-end growth strategies focused on lead generation, MQLs, and optimizing conversion rates.
The Role
- Develop and execute comprehensive digital marketing strategies to drive business growth and revenue.
- Own and optimize organic and paid digital marketing campaigns, including SEO, content marketing, email marketing, and social media marketing.
- Lead the development of new landing pages, including localization in multiple languages, and coordinate with the development team to meet technical requirements.
- Manage the technical integration and automation of marketing tools, including Hubspot, Google Tag Manager, and Ahrefs, to streamline operations and improve efficiency.
- Leverage data analytics to track performance metrics, optimize growth levers, and improve marketing ROI.
The Ideal Candidate
To succeed in this role, you must have:
- A Bachelor's or Master's degree in Marketing, Communications, Advertising, Computer Science, or a related field.
- A minimum of 5 years of proven experience in a B2B SaaS marketing role, with a focus on growth marketing and SEO.
- Expertise in SEO strategies and tactics, including keyword research, technical SEO, and performance analysis.
- A strong understanding of digital marketing, growth strategies, and lead generation techniques.
- Experience with Hubspot, marketing automations, and other technical tooling.
- A data-driven mindset with the ability to analyze performance metrics and make informed marketing decisions.
About Us
Portcast is a venture-backed startup that predicts global trade flows to help logistics and shipping companies become more profitable. We are a high-performing team that is shaping the future of the logistics and shipping industry through cutting-edge predictive analytics.
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