Digital Marketing Strategist

3 weeks ago


Hong Kong, Central and Western District, Hong Kong SAR China Snaphunt Full time

The Opportunity

We are seeking a highly skilled Digital Marketing Strategist to join our team at Portcast. As a key member of our marketing team, you will be responsible for developing and implementing end-to-end growth strategies focused on lead generation, MQLs, and optimizing conversion rates.

The Role

  • Develop and execute comprehensive digital marketing strategies to drive business growth and revenue.
  • Own and optimize organic and paid digital marketing campaigns, including SEO, content marketing, email marketing, and social media marketing.
  • Lead the development of new landing pages, including localization in multiple languages, and coordinate with the development team to meet technical requirements.
  • Manage the technical integration and automation of marketing tools, including Hubspot, Google Tag Manager, and Ahrefs, to streamline operations and improve efficiency.
  • Leverage data analytics to track performance metrics, optimize growth levers, and improve marketing ROI.

The Ideal Candidate

To succeed in this role, you must have:

  • A Bachelor's or Master's degree in Marketing, Communications, Advertising, Computer Science, or a related field.
  • A minimum of 5 years of proven experience in a B2B SaaS marketing role, with a focus on growth marketing and SEO.
  • Expertise in SEO strategies and tactics, including keyword research, technical SEO, and performance analysis.
  • A strong understanding of digital marketing, growth strategies, and lead generation techniques.
  • Experience with Hubspot, marketing automations, and other technical tooling.
  • A data-driven mindset with the ability to analyze performance metrics and make informed marketing decisions.

About Us

Portcast is a venture-backed startup that predicts global trade flows to help logistics and shipping companies become more profitable. We are a high-performing team that is shaping the future of the logistics and shipping industry through cutting-edge predictive analytics.



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