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Digital Marketing Manager
2 months ago
The Nature Conservancy is seeking a highly skilled Digital and Content Marketing Manager to join our Hong Kong Marketing Department. As a key member of our team, you will be responsible for developing and executing our digital marketing strategy to increase brand awareness and engagement in Hong Kong.
Key Responsibilities- Develop and implement a comprehensive digital marketing strategy to widen audience reach and raise brand visibility.
- Plan, create, and deploy online marketing campaigns across various digital channels, including email, Google Ads, social media, and paid search.
- Manage and optimize web pages to improve user experience and increase online engagement.
- Collaborate with international colleagues to share best practices, develop new skills, and test new digital channels and opportunities.
- Monitor and analyze digital marketing KPIs using Google Analytics and other platforms to inform strategic decisions.
- Develop and maintain relationships with digital agencies to ensure alignment with our marketing objectives.
- Work closely with the Digital Fundraising Manager and other marketing functions to deliver comprehensive online marketing campaigns.
- Stay up-to-date with the latest digital trends and advancements in marketing technologies to optimize productivity and effectiveness.
- Bachelor's degree in a related field and a minimum of 5 years' related experience or equivalent combination of education and experience.
- Experience working across multiple digital channels and using tracking/analysis software.
- Hands-on experience with SEO, SEM, and web traffic metrics.
- Experience with content marketing strategy and channels.
- Experience writing, editing, and proofreading in Traditional Chinese and English.
- Experience organizing and coordinating multiple projects.
- Experience with Google Analytics and social media analytics.
- Knowledge and application of current and evolving trends in digital technologies.
- Ability to work in a team-based environment with internal and external partners.
- Demonstrated ability to conceive and write creatively for various audiences.
- Strong organization skills and attention to detail.
- Ability to use existing technology to achieve desired results.
